2 min readPricing & scope

A clear project scope puts everyone on the same page

Scope creep is rarely a client problem. It starts when the work you sold is left open to interpretation.

By Boyan Georgiev

Every studio has the project that ended thirty percent over budget with nobody quite able to say when it happened. It's rarely one dramatic moment. It's a quote that said "social edits" and a client who reasonably assumed that meant every platform.

Name the unit, not the outcome

"Social edits" is an outcome. "Three vertical cuts, up to 30 seconds each, one round of changes" is a unit. Units are countable, which means a fourth cut is visibly a fourth cut rather than an argument about what you meant.

The test: could someone outside your studio read the line and tell you whether it's done? If not, it will be litigated later.

Price the rounds, not just the work

Revisions are where margin goes. A scope that prices the deliverable but leaves feedback open-ended has priced roughly half the job.

Two rounds included, additional rounds at £X. Nobody has ever been offended by this line, but plenty of studios have quietly eaten the third round.

Put the assumptions in the document

Every quote rests on things you assumed: that the location is available, that brand assets arrive by a date, that one person gives consolidated feedback. When those assumptions break, the timeline breaks with them. If they were never written down, that reads to the client as your problem.

List them. Three lines is enough.

Make changing it cheap

The goal isn't a scope nobody ever changes. Projects change. The goal is that changing it is a normal, visible act. It becomes a new line, agreed and countersigned, rather than something absorbed silently on your side.

If amending the scope is more awkward than just doing the extra work, you'll always do the extra work. That's the real reason scope creep wins.

Studioscope Scopes & quotes keeps the shared scope on the project, while Approvals records the client's decision on the work itself. The agreement stays useful after the quote has been sent.

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